About ME
I’m Gabi—a Chicago-based creative director and multidisciplinary designer helping brands turn ideas into clear, compelling visual systems. My work spans brand identity, campaigns, and digital experiences, all designed to stand out and actually connect.
I’m drawn to playful sophistication, bold color, and a sense of nostalgia, creating work that feels expressive, intentional, and built to last. I’ve worked with independent clients and agency teams, contributing to projects for brands like Instacart, Mars Wrigley, Playtika, the NBA, and Ferrari.
At the core of my work is a simple goal: to create design that doesn’t just look good, but resonates visually, emotionally, and in the real world.
SERVICES
Strategic design. Meaningful storytelling. Impactful results.
BRAND IDENTITY & LOGO DESIGN
I build strategic, memorable brands designed to stand the test of time. From logos and typography to color systems and brand guidelines, every element is crafted with intention and built for consistency across every touchpoint.
PACKAGING DESIGN
Standout packaging that elevates your product and connects with your audience. Includes label design, structural packaging, product styling, and creative direction for photography— creating a seamless brand experience from shelf to screen.
VISUAL DESIGN & ACTIVATIONS
Compelling visuals that bring your brand to life across physical and digital spaces. From signage, merchandise, and print materials to event design and installations, I create work that is both impactful and immersive.
WEBSITE DESIGN
Beautiful, user-friendly websites that reflect your brand and communicate clearly. I design custom sites with strong visual systems, thoughtful UX, and content direction that turns visitors into engaged audiences.
PRESENTATIONS & PITCH DECKS
Clear, confident storytelling that gets results. I design high-impact pitch decks, presentation materials, and campaign visuals that communicate your message, impress your audience, and help you win.
ART, MURALS & ILLUSTRATION
Custom artwork, murals, and illustration that bring personality and meaning to your space or brand. I also offer creative direction to guide the concept and execution from start to finish.
